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Further reading and support

Short introductions to the themes behind the campaign, notes on the evidence we quote, and where to find support.

About the evidence on our home page

We quote four findings. Here is what each one does — and doesn't — show.

Loneliness and isolation
The WHO Commission on Social Connection (2025) estimates that around 1 in 6 people worldwide felt lonely, based on data from 2014–2023. The figure covers all genders and ages, and WHO reports similar rates for men and women. It is not a men-only statistic.WHO (2025). From loneliness to social connection: charting a path to healthier societies. Report of the WHO Commission on Social Connection.
Mental health
The UN Sustainable Development Goals Report 2026 gives global suicide death rates of 12.4 per 100,000 for men and 5.9 for women in 2021. It measures deaths, not how common mental illness is, and the gap varies widely between regions.United Nations (2026). The Sustainable Development Goals Report 2026 — Goal 3: suicide death rates by sex, 2021.
Pressure to be strong
A 2020 WHO Europe scoping review found that self-reliance, difficulty expressing emotions and self-control — norms linked to ideas of masculinity — can be barriers to men seeking help. It describes research findings, not how many men are affected.Gough, B. & Novikova, I. (2020). Mental health, men and culture. WHO Regional Office for Europe, Health Evidence Network synthesis report 70.
Asking for help
The same review notes that men are less likely than women to seek help for mental health issues. It covers the WHO European Region; we have not found a verified worldwide percentage.Gough, B. & Novikova, I. (2020). Mental health, men and culture. WHO Regional Office for Europe, Health Evidence Network synthesis report 70.

None of these sources shows that thanking someone, or this campaign, prevents suicide or mental illness. Appreciation can be a kind first step, but it does not replace professional care.

If you need support now

If you or someone else is in immediate danger, call your local emergency number.

In Norway

In Sweden

  • 112

    112

    Emergency number when a life is in danger.

    1177.se
  • Mind Självmordslinjen

    90101

    For anyone with suicidal thoughts, or worried about someone close. Anonymous and free, phone and chat 24/7.

    mind.se
  • 1177

    1177

    National healthcare advice line, staffed by nurses, 24/7.

    1177.se

Outside Norway and Sweden? Find a free, confidential helpline in your country: Find A Helpline

Numbers verified October 2026. Please check the provider's website for current opening hours.